Christmas is a time of celebration. It is a time set aside each December to celebrate the birth of Christ. Christmas is supposed to be a joyous occasion, filled with showing good will to one’s neighbor. However, such was not the case in a mall in Amarillo, Texas. Pastor Dave Grisham, originally from Panama City, Florida, took it upon himself to tell a group of kids, standing in line to see Santa Claus in an Amarillo, Texas mall, that Santa Claus does not exist. He was noted as saying, as quoted by the Drudge Report, “Parents, y’all need to stop lying to your children and telling them that Santa Claus is real, when in fact, he’s not.” Grisham went on to say, “When you substitute the lies of Santa Claus in heart of your child for the truth of Jesus Christ, you are bearing false witness against God.” Eventually, Grisham was silenced by a group of fathers who told him that he needed to stop and leave. Being in Texas, Grisham is lucky that is all he got from the angry dads.
Grisham is known for his confrontational tactics with his style of evangelism. He operates a ministry called Last Frontier Ministries. In Grisham’s eyes, he thought he was doing something right. I am sure that in his mind, he thought, “Hey, I’m telling these kids about Jesus. What could be wrong with that?” However, Grisham did far more harm than good. Not only did he make national headlines (perhaps the intention of his tirade), he portrayed Christians as a bunch of nagging, obnoxious, party poopers, who cannot allow children enjoy some innocent fun. In essence, Grisham turned the Nativity (the reason for the Christmas season) into the proverbial Grinch.
Some readers will say, “Yeah, but he did tell the children about Jesus. That can’t be bad, can it?” Others will argue, “Christmas has become too commercialized. Isn’t that what Grisham confronted?” Point taken. However, it must be noted that it is not only important what is said, it is equally important how something is presented. Tactless, confrontational evangelism defeats the purpose it sets out to accomplish.
Aristotle noted that there are three important tasks in communication: logos (the logic behind what is presented), ethos (the ethical and authoritative nature of the speaker), and pathos (the emotional appeal meant to persuade the audience). Grisham arguably teetered around the logos aspect of his presentation. Yet, he completely missed the ethos and pathos aspects. That is why both the Christian and secular communities are frustrated with Grisham.
Simon Peter notes in 1 Peter 3:15, a text that notes the importance of apologetics, that one should “in your hearts honor Christ the Lord as holy, always being prepared to make a defense to anyone who asks you for a reason for the hope that is in you; yet do it with gentleness and respect” (1 Peter 3:15, ESV, emphasis mine). Gentleness and respect! Grisham failed to display gentleness and respect, especially to the little children.
Remember, we can be right about an issue and wrong in our presentation. When that occurs, we are not persuasive. Rather, we become obnoxious. That is what happened with Grisham. May we (and he) learn from his mistakes. Jesus is the focus of our Christmas celebration. Celebrate Him! But don’t turn Him into the Grinch. To our friends in Amarillo, Texas, on behalf of the majority of the Christian community, you have our apologies. Amarillo, have a wonderful Christmas!
Click here to see the video, courtesy of the Drudge Report. http://drudgetoday.com/v2/r?n=0&s=18&c=1&pn=Anonymous&u=http://www.theamericanmirror.com/video-pastor-heckles-kids-tx-mall-no-santa/
(c) December 14, 2016. Brian Chilton.